What is a tracking poll?

A tracking poll is a type of opinion poll that involves regularly updating the data by surveying the same group of individuals over a period of time. This allows researchers to track changes in public opinion or attitudes on a particular issue or topic.

Tracking polls are commonly used in political campaigns to monitor the popularity of candidates and their policies. They can also be used in other fields such as marketing research to track consumer preferences or in social science research to monitor changes in attitudes towards certain social issues.

One of the main advantages of tracking polls is that they provide a more accurate reflection of changing public opinion compared to one-time polls. However, they can be expensive and time-consuming to conduct, as they require frequent surveying of the same respondents.

Overall, tracking polls are a valuable tool for researchers and decision-makers to stay informed about trends in public opinion and make more informed decisions.